What is Google Analytics?
Using Google Analytics, you can track where your website visitors are coming from, what pages attracted them, and what keywords people are using to find you. You can also track where and how your traffic converts to sales leads, and where your leads are coming from.
If you don’t keep an eye on your website traffic and how it relates to new business? And how will you know what areas of your site need to be further developed or improved? By monitoring your website analytics, you will discover opportunities to improve not only the functionality of your website, but also to expand, focus or modify your product offerings and descriptions to attract your target customers.
Accessing Your Google Analytics Dashboard
If your website was designed by Urban Media, you most likely already have a Google Analytics account. If so, you can access your dashboard at analytics.google.com and log in using the GMail address or G Suite address that has ownership of your Google Analytics. If you do not have a Google Analytics account, send a message to our support staff to order a Google Analytics setup.
- Visit google.com/analytics
- At the top of the page, click on “Sign In”, then select “Google Analytics”
- Click on your business or website name and then click on “All Web Site Data”
That’s it! Now you have access to countless tools to analyze your website traffic. To learn more about how to read and access all the areas of your Google Analytics dashboard, this video will help get you started: